Overview
H I Bodyworks Ltd is a vehicle body repair and paint shop at 12 Leopold Street, Birmingham B12 0UX, trading under the strapline Paint Repair Specialists. The work covers accident damage, full resprays, dent and panel work, colour matching, bumper repair and glass replacement. Stars Web Studio built this concept site using the shop's own logo colours, its own in-progress job photography and verbatim reviews from its Google listing. Nothing on the page is invented: no stock images, no written testimonials, no placeholder content.
The Challenge
The bodyshop had no website. For a trade where the finished work is the entire sell, that meant no way to show a nervous customer what a repair actually looks like when it is done properly. Photographs of live jobs sat unseen on a Google listing, the service range was invisible, and a driver searching for accident repair in Birmingham had no reason to choose this shop over any other. The business also carries a distinctive neon brand identity that appeared nowhere online, and no way for a customer to start an enquiry outside opening hours.
Our Solution
A committed dark site built on the client's own identity — cyan and violet on near-black, sampled from their logo, because a neon-on-black brand does not survive being rendered on a white page. The display typeface follows the logo wordmark: a geometric Futura-style face set in widely tracked capitals. The shop's real job photos drive a crossfading hero sequence, a four-car work rail, and a four-stage process walkthrough that takes a customer from dent pull through mask, colour and lacquer, each stage swept by a neon spray pass. Three genuine Google reviews are quoted with reviewer names and dates, backed by the review topic counts Google itself surfaces. Because bodywork is priced on inspection rather than from a list, the conversion point is an enquiry form that captures vehicle and damage details and hands the completed enquiry to the customer's SMS app pre-addressed to the shop, so it works with no backend and no missed messages out of hours.
Automotive
