SJM DPF & Carbon Cleaning — Local SEO Landing Page

Overview

A high-converting one-page landing page built for SJM DPF & Carbon Cleaning, a real car repair and maintenance service in Luton (4.9★, 104 reviews). The single self-contained HTML file features a full-viewport hero with the client's workshop photo as a parallax background, animated stat counters, a six-card services grid with pricing, a clean-vs-replace cost comparison, a four-step process timeline, testimonials, an interactive FAQ accordion, areas-served pills, a booking enquiry form, and a deep-linked footer. Scroll-reveal animations, hover micro-interactions, and a mobile slide-in nav run on vanilla JS with no frameworks.

The Challenge

DPF cleaning businesses lose customers to two things: dealer quotes of £1,000–£2,500 for full DPF replacement, and generic garage websites that never surface in local 'DPF cleaning near me' searches. SJM needed a page that instantly communicates the save-money-don't-replace value proposition, builds trust with proof points, drives phone calls and bookings, and ranks for Luton and surrounding searches.

Our Solution

Built a conversion-first single-page site with the cost-saving message in the headline, trust badges and animated counters above the fold, and a prominent click-to-call CTA repeated through the page. Local SEO was handled with AutoRepair JSON-LD carrying the business's real NAP (York House, 3 Concorde St, Luton LU2 0JD), opening hours, geo coordinates, area served (Luton, Dunstable, Hitchin, Harpenden, Bedford, Stevenage), and 4.9-star aggregate rating, plus FAQPage schema for rich results and Luton-targeted meta titles and keywords.

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