Case Study: A Carpet Shop Website for Stirchley Carpets, Birmingham

Quick summary: Stirchley Carpets Ltd is a flooring shop in Stirchley, Birmingham, selling carpets, laminates, vinyls, carpet tiles and rugs. The owner wanted a simple, affordable website that customers could browse. We built a three-page site with Home, Offers and Find Us pages, a video hero on mobile, an embedded Google Map and direct phone and WhatsApp contact.

About Stirchley Carpets

Stirchley Carpets Ltd is an independent flooring shop in Stirchley, south Birmingham. Its range covers carpets, laminate, vinyl, carpet tiles and rugs, and much of its trade comes from local customers who want to see the flooring in person before they buy.

The challenge

The brief was clear and practical. The owner did not need a complicated online shop. Customers needed to be able to:

• See what kinds of flooring the shop sells

• Check current offers before they visit

• Find the shop easily, with directions and contact details

• Make an enquiry by phone, WhatsApp or a simple form

What we built

A home page that shows the range

The Home page introduces the flooring range in the shop's brand colours with bold typography. On mobile, a portrait video hero with a text overlay gives visitors a feel for the shop the moment the page opens.

A dedicated offers page

Offers are often the reason a flooring customer gets in touch, so they have their own page rather than being buried on the home page. The demo used sample offers to show how the page works, ready for the shop's own deals.

A Find Us page that gets people through the door

For a shop that sells in person, location matters as much as the product. The Find Us page brings together the shop details, contact links and an embedded Google Map.

Easy ways to get in touch

Phone and WhatsApp links give customers direct contact from any page. The enquiry form shows a preview of the message before it is sent, so customers can check their details.

Key features

• Separate Home, Offers and Find Us pages

• Responsive layouts for mobile and desktop

• Mobile video hero with text overlay

• Brand colours and bold typography

• Enquiry form with message preview

• Phone and WhatsApp contact links

• Embedded Google Map

• Subtle scroll animations

What the client said

"Great experience! fast and reliable service" Mohammad Azam, Stirchley Carpets Ltd

What other carpet and flooring shops can take from this

• Simple can be enough. Three well-planned pages can answer most of the questions a flooring customer has.

• Give offers their own page. Customers comparing shops want to see deals quickly, and a dedicated page is easy to update.

• Make the shop easy to find. A map, opening details and directions turn a website visit into a shop visit.

• Offer WhatsApp. Many customers would rather send a quick message, or a photo of their room, than make a call.

See the full project in our portfolio: Stirchley Carpets website. If you run a carpet or flooring business, read more about our carpet and flooring shop website design or our work in Birmingham, and ask for a free homepage concept before you decide.